Target audience

The target audience of our music video will be fans of our band as well as fans of the indie rock genre. The age group of our audience will be teenagers and those in their young 20s, due to people of this age being able to identify with the themes of the rock genre. People who prefer the rock genre to pop genre are more likely to be interested in the music than the music video, therefore the video will have to attract the audience by giving them the following:

• Several close ups of band members.
• Narrative or a video which follows the themes of the song.
• Themes which follow the bands image.

Our primary audience is the those in their late teens and early twenties, as these people are more likely to use websites such as YouTube to watch music videos. Those in their late twenties and early thirties are our secondary audience.
I feel that there should be an emphasis on a live performance in our video as it would reflect the live nature of rock bands who play live concerts. I feel this way as those who attend the concerts will be the people who will watch the music video.