Music Video Research

David Bowie - Heroes

This David Bowie single of 1977 was made into a video which focuses primarily on the performance of the artist and has him in the spotlight singing. The first 80 seconds we can see there are no cuts and the camera used establishes the setting, then zooms in and around for closer intimacy with the artist. The shots used for the performance are simple and the video is reliant on the performance to entertain the audience, which it does. The other shots are also close ups of the artist, offering more intimacy between the artist and the audience which creates a relationship between the two. The shots last a long time which creates the sense of the performance being live and therefore will please fans of the rock genre, who this video is aimed towards.