Genre - Depending on what Genre the music video is from different traits will be shown. For example in a Rock video there will be a stage performance and for dance genre there will be dancing or a dance routine. An example of this is 'She bangs the drums' by The Stone Roses.
Lyrics - There will be a relationship between the lyrics and visuals. The lyrics will match or contrast what is on screen and will have an effect on the narrative if there is one. An example of this is Blur's 'Parklife'.
Music - The video will be effected by the music and can be edited in time to the beat and the pace of the song. For example if the song is fast paced then there will be lots of cuts. An example of this is...
Star image - Due to the demand of the fans and the record label there will be many close ups of the Artist (which cannot be seen at live performances) which will create intimacy between the artist and the audience which will help develop the relationship between the two. An example of this 'Live Forever' by Oasis
Intertexuality - There are often references to films, other music, TV etc. This will flatter the fans who understand the reference and will also remind them of the themes of what they are referencing. An example of this is Shakermaker by Oasis.
Voyeurism - The idea of selling the music through the objectification of the female or the male in a video through certain angles and innuendos. An example of this is Everybody's on the Run by Noel Gallagher.
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