Goodwin's theory music video review

The Libertines - Time for Heroes

The video fits the genre as in the video the band are performing. However in this video they are playing to a live audience unlike most other music videos in this genre, where they are performing in a studio. The video also contributes to the theme of London. This can be seen through its setting which is London and the expression of their love for the city can be seen through there actions and emotions portrayed on screen. In this video, the words are not matched on screen, the theme is. The video does not follow the beat of the music unlike other music videos of the same genre, which separates it from other videos. The video also has several close ups of the stars, creating intimacy between the audience and the band that can not be created through live performance, it also helps establish the relationship between the two. There are also several references to English and American culture in the video. Through the settings, landmarks and the lyrics of the song.

Influential Music Videos

The Libertines -  Time For Heroes





This video share many themes with ours as well as it being in the same genre of Garage Rock. The video also shows the band in their daily life, as will ours. The video creates the image that the band are against the rules and rebellious (such as jumping over barriers) and gives off an energetic, feel good vibe to the audience. The bands actions are also laddish, which helps the audience empathise with them and establish a greater relationship between the two. We will try to recapture the laddish theme by re-enacting different scenarios in several settings. The video is also shot on the streets, as will ours be, which again creates intimacy between audience and artist due to the fact that the audience can relate to the band being on a street. A close relationship is also created between the band on screen through the bands chemistry and their actions. There are also shots of drugs and alcohol, which reflect the rock 'n roll lifestyle, which we will not copy but we can recreate through other shots. All though we liked other features of the video such as the split screen we decided against it as we want more focus on individuals.

Goodwin's music theory

Andrew Goodwin composed a theory about music videos in which he states that each video has six characteristics:

Genre - Depending on what Genre the music video is from different traits will be shown. For example in a Rock video there will be a stage performance and for dance genre there will be dancing or a dance routine.  An example of this is 'She bangs the drums' by The Stone Roses.

 

Lyrics - There will be a relationship between the lyrics and visuals. The lyrics will match or contrast what is on screen and will have an effect on the narrative if there is one. An example of this is Blur's 'Parklife'.

 

Music - The video will be effected by the music and can be edited in time to the beat and the pace of the song. For example if the song is fast paced then there will be lots of cuts. An example of this is...
 

Star image - Due to the demand of the fans and the record label there will be many close ups of the Artist (which cannot be seen at live performances) which will create intimacy between the artist and the audience which will help develop the relationship between the two. An example of this 'Live Forever' by Oasis

Intertexuality - There are often references to films, other music, TV etc. This will flatter the fans who understand the reference and will also remind them of the themes of what they are referencing. An example of this is Shakermaker by Oasis.

Voyeurism - The idea of selling the music through the objectification of the female or the male in a video through certain angles and innuendos. An example of this is Everybody's on the Run by Noel Gallagher.