Band logos offer artists to express their themes and attitude through an image. These logos are often put on the artists album as well as on their own merchandise.
Nirvarna
Nirvarna's band logo expresses their childlike attitude which contrasts with their dark themes of their songs by using a bright yellow ''smiley face'' in front of a black background. Th bright yellow represents joy and energy, whereas the black represents power and fear. This logo is instantly recognisable to fans due to its uniqueness and has been parodied in American culture many times due to it standing out.
Chasing Yesterday - Noel Gallagher's High Flying Birds
Noel Gallagher's High Flying Birds second album was released as a digipack from Sour ash Records Ltd in 2015 and features the conventional codes of a digipack.
Front
The front of the album is a mid shot of the artist and has the album artists name in the background. The front cover is plain with Noel in the spotlight, which shows that although he is at the centre of attention he has calmed down due to age.
Middle
When the digipak is opened and we see the gate fold image, we can see two different pictures of the same man, who is not identified on the album and who we assume has something to do with the producing of the album or the record company, looking at the camera. This could be there to suggest that the album is personal as the shot of the man is a close up.
Back
The back of the digipak follows the conventions of most digipaks, by labelling the order of the songs and displaying the artists website, record company, bar code and authorisation of the album. The background, a brick wall, is the same as the background of the front cover and doesn't change at the spine of the digipak, which shows continuity.
Book
The book of this album contains the lyrics of the songs, as well as the people who were involved in the making of the album. In the background of the page the lyrics are are on, we can see the colourful album artwork, which reflect the mood of their respective song.
CD
The CD itself has a different background to the front cover of the album, however it does again state th title of the album as well the record company.
Bands such as The Sex Pistols and the Rolling Stones, use their font to project their image and attitude across to their audience.
The Sex Pistols
The Sex Pistols use of font resembles the bands image of anarchy and rebellion in the time and there anti-establishment theme. We can see this through their use of improper punctuation, with the capital letters mixed about and the different sizes of the letters, show disorder and a disregard for rules and reinforces the attitudes of the band created from their songs. The torn background reflects an aggressive attitude and mirrors the violent strumming of the guitars and the aggressive vocals from the band them-self.
The Smiths Similarly, the Smiths font is imposing, stands out with capital letters and, at the same time, shows the normality of the band. The font matches the name of the Smiths, which was intended to show how ordinary the band members if the Smiths were. This font appears on their albums and their merchandise. Again the font of the band matches the image that the Smiths created through their fans and remains true to the audience.
These band use their font on their album covers, for their promotion and for merchandise such as T-shirts and bags. Therefore the font of the band is clearly important as it portrays the bands image to the public, as well as reiterates the bands image and attitude towards their audience, who will express the same values when wearing/using their merchandise.
The target audience of our music video will be fans of our band as well as fans of the indie rock genre. The age group of our audience will be teenagers and those in their young 20s, due to people of this age being able to identify with the themes of the rock genre. People who prefer the rock genre to pop genre are more likely to be interested in the music than the music video, therefore the video will have to attract the audience by giving them the following:
Several close ups of band members.
Narrative or a video which follows the themes of the song.
Themes which follow the bands image.
Our primary audience is the those in their late teens and early twenties, as these people are more likely to use websites such as YouTube to watch music videos. Those in their late twenties and early thirties are our secondary audience. I feel that there should be an emphasis on a live performance in our video as it would reflect the live nature of rock bands who play live concerts. I feel this way as those who attend the concerts will be the people who will watch the music video.
Digipaks are a type of CD packaging, that were first owned by IMPAC Group, Inc. who were acquired by MeadWestvaco (MWV) in 2000 and then licensed to several manufacturers, leading to the increase in the product internationally.
The typical digipak will have these features:
Digipak's will either open as a book would or open to the right and left, having three parts.
They will include the CD itself and a small book, which usually includes additional artwork, as well as lyrics for the songs of the album.
Unlike most CD's, digipak's are usually made of plastic and cardboard, which although is cheaper, will wear more than a traditional CD case.
The digipak will include additional information about the artist, producers record company etc. giving fans a further understanding of the album.
The style of the digipak will reflect the style of the band therefore every aspect of the case is used carefully to create an image true to the artist.
Advantages of the digipak include:
They create more design options, as there are more sides than the traditional CD cases and therefore allow for greater creativity for the artists.
Digipaks could be more beneficial for the environment, if they are made from recycled material.
They also cost less to make than CD cases.
Disadvantages of the digipak include:
The digipak will eventually wear and are more likely to become damaged.
They also offer less protection than the CD case for the CD and therefore the disk is more susceptible to becoming damaged or scratched.
As the disks are not held in place, unlike the CD case, the disk could be more likely to fall out and again, become damaged.
In this video Miley Cyrus is objectified through various different camera angles and close up shots. The video is meant to be outrageous and grab the audience (specifically male) attention and therefore shows off Miley Cyrus' body in a seductive way by focusing on provocative areas of her body. Through her performance Miley Cyrus also arouses the male audiences attention, by licking a sledgehammer. The clothes she wears are seductive and there are moments in the video where she is nude, however through the camerawork the she is still partially covered up.
Noel Gallagher: Oasis/Noel Gallagher's high flying birds:
Lead guitarist and songwriter for the band Oasis.
Is seen as out spoken and as to have a rock on roll attitude:
In an interview with the observer in 1995, Noel said that he hoped Damon Albarn, member of rival group Blur, would ''catch Aids and die.'' However he has since retracted his statement.
Told BBC Radio 1 that taking drugs is like ''having a cup of tea.''
Is seen as being honest in interviews and will say what he thinks people. For example he calls Robbie Williams a ''fat dancer from Take That''
Has appeared in documentaries of Oasis and their albums, showing his importance in the music industry.
Has appeared in more personal interview shows such as Michael Parkinson.
Has claimed that he doesn't need twitter although he has an account, which updates his fans on his whereabouts and his involvement with the business.
Whilst in Oasis he was regularly in the tabloids, he made headlines for trashing hotel rooms, taking drugs, getting into fights onstage, again reiterates his rock and roll attitude.
Has appeared in Various magazine covers such as Q magazine, NME and Rolling Stone, where he gives interviews
Was part of the New Labour campaign of 1998, which showed him to be different to other musicians as well as showing his importance in society.
Has shown himself to be a Manchester City fan, sharing a common interest of football with many of his fans.
Has made appearances on chat shows such as Graham Norton and Jonathon Ross in recent years.
Regularly makes appearances on talk sport as has interviews for BBC Sport and Sky Sports.
In recent years he has shown himself to still say what he thinks, however he is now more subdued, due to his age and other factors. Through his experience he has gained more respect and is viewed as one of the most important musicians of his generation, therefore his comments, views and opinions have a bigger effect and attract more media. For example, in October 2013 his comments on One Direction made news and attracted serious media attention.
Nirvarna
Similarly, the Smiths font is imposing, stands out with capital letters and, at the same time, shows the normality of the band. The font matches the name of the Smiths, which was intended to show how ordinary the band members if the Smiths were. This font appears on their albums and their merchandise. Again the font of the band matches the image that the Smiths created through their fans and remains true to the audience.
I feel that there should be an emphasis on a live performance in our video as it would reflect the live nature of rock bands who play live concerts. I feel this way as those who attend the concerts will be the people who will watch the music video.
In recent years he has shown himself to still say what he thinks, however he is now more subdued, due to his age and other factors. Through his experience he has gained more respect and is viewed as one of the most important musicians of his generation, therefore his comments, views and opinions have a bigger effect and attract more media. For example, in October 2013 his comments on One Direction made news and attracted serious media attention.
